Top 5 Social Apps on Android in Ecuador Q2 2023

In Q2 2023, the social media landscape in Ecuador saw significant activity among the top five Android apps. Here's a detailed performance overview based on Sensor Tower data.

TikTok experienced notable activity throughout the quarter. Weekly downloads fluctuated between approximately 39K and 49K, peaking at 48.7K in the last week of June. Revenue exhibited a steady trend, averaging around $5.1K per week, with a notable peak of $5.8K in the final week of June. Active users remained robust, consistently hovering around 3.3M, reaching a peak of 3.4M in the last week of the quarter.

Facebook Lite maintained a stable performance in terms of downloads, with weekly figures ranging from 34K to 40K, peaking at 40.3K in the last week of June. Active users showed a slight decline, starting at 1.69M at the end of March and decreasing to 1.61M by the end of June.

Instagram saw consistent weekly downloads, ranging from 31K to 37K, with a peak of 36.8K in late March. Revenue remained modest, averaging around $100 per week, but saw a significant spike to $735 in the last week of June. Active users for Instagram showed a steady increase, starting at 4.85M at the end of March and climbing to 5.07M by the end of June.

Facebook reported stable weekly downloads, with figures ranging from 30K to 34K, peaking at 32.1K in early June. Revenue averaged around $450 per week, with a notable increase to $808 in late April. Active users remained strong, fluctuating slightly but generally staying around 6.2M throughout the quarter.

TikTok Lite - Save Data displayed varied download trends, starting at 27.5K in late March and peaking at 40.1K in mid-June. Active users showed a mixed trend, starting at 497K and experiencing a peak of 527K in mid-June before dropping to 470K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.